The FamilyFarmed.org 2006 Expo was a joyous and fascinating event for me. I'll cover more of the details soon, as well as post about the urban farm I visited in Milwaukee, Wisconsin on Sunday.
This post is devoted solely to the resources presented from our panel, "The New Grapevine: Connect Your Farm to a Greater Community with New Media." I took some notes during the conference, and those thoughts are included in the information here.
First of all, I have not covered EatFeed's presentation on podcasting, which was extensive and fascinating). You can obtain information by e-mailing Mia Littlejohn, their marketing director. (She will perhaps post them at the EatFeed site. I'll let you know.) The host of Anne Bramley gave such a nice presentation—it was wonderful to meet her and hear her voice. EatFeed is offering a wonderful partnership for small farms to build a network via their site. (I'm sorry I can't post more details. Trust me: if you have a small farm, check it out.)
Today's farmers need to be versatile in their work: no longer is
back-breaking hard work enough to guarantee the success of your small
farm. Happily, however, technology that didn't exist a few
years ago can help you promote your farm, by getting your name and
brand and identity into the world. If you ask me, it's all about the
faces and places. That, and that alone, is the reason I love farms so
much, and the reason I blog.
As Paul pointed out, one thing to consider about blogging is that the effort you put into
producing a newsletter could instead go into building a blog.
Newsletters are a one-way street. Blogging is collaborative: your
customers can put their recipes into the comments section, and then you
have built a body of work that sustains not only your clients, but
yourselves, as farmers. Your clients can come and "visit" you, and
you'll get some feedback that is instantly shared with your whole
community.
Successful farming is requires community and networking. Blogs and Platial maps enhance the experience mightily. Read on.
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